The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have partnered with Sorare in a multi-year partnership.
In this partnership, Sorare will be the official non-fungible token (NFT) fantasy partner of the NBA. According to a blog post, Sorare will “launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022–23 season.”
Fans will now have the opportunity to interact via a unique fantasy gaming experience as well as compete with the league.
Based on players’ performance, they will earn a collection of digital tokens which are representations of their favorite players and team. Additionally, fans get to amass points following the real-life performance of the NBA players or team that they support.
This means a lot for the NBA as it has gained an extra medium with which it can engage its fans all over the world. Especially, as Sorare has over two million registered users in about 185 countries.
NBA Commissioner, Adam Silver said “Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
Sorare Bags More Partnership Deals
Undaunted, this is Sorare’s third partnership with a United States-based sports league.
This goes to further cement the firm’s growth and proliferation in the U.S. In May, Sorare announced a partnership with Major League Baseball in the US. Last year, the European soccer NFT company added the German top football league Bundesliga to its list of partners
Likewise, La Liga became the first top soccer league to offer NFTs to all players. This was a result of its partnership with Sorare which was the first of its kind for the NFT platform.
Notably, the sports industry’s involvement in the blockchain is quite applaudable. Previously, the National Football League (NFL) had given leagues and clubs permission to partner with blockchain technology firms on sponsorship deals. Although the permission had a limit and part of it is that “teams can only have specific brand sponsorship deals for not more than three years.”
This has not stopped the sports industry from advancing in the digital assets industry.