Toyota and Nissan Make Their Journey Into The Metaverse


Exciting times are here for users of Nissan and Toyota as both manufacturers have announced their foray into the metaverse.

Following what seems to be the current rave for reputable brands across the globe, users of both Nissan and Toyota would now be able to experience a whole new world of service offerings in the virtual land.

With both companies entering into the virtual space, customers and users of their products would soon enjoy access to virtual experiences, attend digital events put together by the companies and also get their queries answered through a virtually operated customer service office that would be set up.

By reason of their partnership with VRChat, a startup firm that is involved in developing video games, both Toyota and Nissan seek to explore the many possibilities that the metaverse affords which amongst others would allow for immersive car expos through the use of virtual reality (VR) systems.

Both companies have however chosen to tread alternate paths in the metaverse, with Nissan planning to walk the path of building virtual reality rooms that would serve its customers while Toyota would rather walk down the alley that would enable it to build virtual staff offices and remote work environments.

What this implies for Toyota is that in a short while from now, discussions bothering on technical developments can henceforth be carried out by making use of avatars, while a couple of staff meetings would no longer need to be held in physical offices anymore but in the metaverse.

Speaking on this stellar development, a representative of Toyota states that due to the physical convergence issue which the coronavirus pandemic caused, the company is developing new communication and work environments for its employees.

Both Nissan and Toyota have however remained numb on whether they would be opting for a centralized metaverse like that of Meta or a decentralized metaverse such as those offered by Decentraland.

In the automobile sector, aside from Toyota and Nissan, brands such as Mercedes Benz and Volkswagen are also reported to have also driven into the metaverse as they have seen how much impact it has on their consumers.

However, in getting a grasp of what exactly all this talk about the metaverse is, the Metaverse is an online virtual world where real-life people exist as avatars and it is known to combine virtual reality (VR), Artificial Intelligence(AI), and Augmented Reality (AR) to allow users to interact.

Victoria Nye
A Blockchain columnist who is enthusiastic about developing a network interface between the real world and the cryptosphere.

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