While digital art collectors are still relatively ecstatic about the feature being rolled out by Twitter that will enable users to upload their Non-Fungible Tokens (NFTs) as their profile pictures, Reddit is now also working on a feature that will let users do the same on its platform. As reported by TechCrunch, the Reddit NFT feature will go beyond the social media giant’s backed CryptoSnoos collection which was released in small quantity as of last year.
Per the report, the new feature was first discovered by Nima Owji, who informed TechCrunch that he found a banner referencing the project on Reddit’s web app, displayed on the top page of the Reddit communities but not shown to the users. Reddit confirmed the claims in a statement shared with the tech publication.
“We’re always exploring ways to provide value for users and communities on Reddit. At the moment we’re testing the ability to use NFTs as profile pictures (avatars) and verify ownership,” said Reddit spokesperson Tim Rathschmidt. “It’s a small, internal test and no decisions have been made about expanding or rolling out the capability.”
The timeline for the potential mainstream rollout of the NFT feature is yet to be revealed, but the investment of Reddit into NFTs corroborates the likelihood that the social media giant may trail the path.
Non-Fungible Tokens as a part of social media is fast becoming commonplace with Meta Platforms Inc is also reportedly considering integrating NFT features into its flagship applications – Facebook and Instagram. While the launch of an NFT marketplace is also in the works for Meta Platforms, the direct involvement of these social media giants is poised to push NFTs into the mainstream adoption cycle.
Beyond social media giants, other global brands including Nike, Marvel Studios, and Dolce & Gabbana are also embracing and integrating NFTs to revamp their offerings to their customers and fans around the world.