Cryptocurrency exchange Crypto.com seems to be having an unending array of wins as it has been named as the official sponsor for the FIFA world cup 2022. This partnership which was announced on Wednesday has raised the bar for the exchange as it is the only sponsor that is a crypto exchange firm.
With the 3.8 million people who were present at Russia’s 2018 FIFA World Cup and the anticipated population for Qatar, some bright light is expected to beam not just on Crypto.com alone, but also on the entire crypto sector through this sponsorship arrangement.
By joining other global brands such as Visa, Coca-Cola, and Adidas, Crypto.com would enjoy an enormous display of its brand logo and visuals in and around the diverse venues slated for the tournament.
The elated CEO and co-founder of Crypto.com, Kris Marszalek while expressing his delight at clinching this sponsorship deal said that the deal would promote global awareness about the brand.
Coming on the heels of this superlative support deal, both new and existing users of the crypto exchange are also in for some exciting times as they stand the chance of winning exclusive gift items or the chance to attend tournament games.
On the part of the tournament organizers, FIFA’s Chief Commercial Officer Kay Madati disclosed that with Crypto.com’s long-lasting show of support for high ranking teams and major sporting games across the globe, the upcoming FIFA World cup offers the brand its biggest platform for cultural impact.
Crypto.com’s Unwavering Resilience Despite Huge Loss
After an unarguable major hack earlier this year on Crypto.com Exchange; an incident that resulted in a colossal loss running into about $34 million, the Singapore-based digital asset trading platform seems to be undeterred in its drive for growth and global recognition.
In a well-publicized business move, the prestigious Los Angeles STAPLES Center transformed into the Crypto.com arena after the exchange secured rights to its change of name.
As an exchange, the Crypto.com brand continues to distinguish itself from the pack as its sponsorship deal in the field of sports alone cuts across Motorsports, basketball, ice hockey, and many others.