In an interview with CNBC’s Squawk Box, the CEO of Amazon Andy Jassy mentioned that he doesn’t own any digital assets including Bitcoin (BTC) or Non-Fungible Token (NFT). However, he added that the e-commerce firm is looking at the adoption of cryptocurrency in the future.
Andy Jassy joined Amazon in 1997 as a web developer, but last year, he took over from Jeff Bezos, becoming the CEO after a very fruitful reign as the head of the Amazon Web Service (AWS).
Under the leadership of Jassy, the online sales platform has witnessed numerous innovations and growth. One of such is an instance last year where the firm announced on Linkedin that it is hiring for the role of Financial Services Expert. One of the job descriptions of the role states that the prospective employee must “understand the overall cryptocurrency and digital asset ecosystem across financial services.”
This announcement had given a glimpse into the possible plans of the company to adopt the use of cryptocurrency and digital assets in its business in the near future. Speaking in the interview, Jassy affirmed the boundless opportunities that the digital assets ecosystem presents, noting that the blockchain industry has great prospects of being bigger.
While he noted that Amazon has not adopted the use of cryptocurrency in its business operation so far, he, however, said;
“We’re not probably close to adding crypto as a payment mechanism in our retail business…, I think it’s possible down the road on the platform.”
He also mentioned that he can foresee a future where digital collectibles, such as NFTs are sold on the firm’s platform.
With recent technology advancements coupled with the business opportunities it presents, cryptocurrency, as well as NFTs, continues to take the lead in financial innovation. Companies, as well as different nations of the world, are either patronizing or studying the digital assets class in order to bring working regulations to the space.
According to current data from Coinmarketcap.com, the price of Bitcoin sits at approximately $40,000, with a market cap of about $7.6 billion. In the same vein, NFT sales reached an all-time high in 2021, topping the value of $17 billion in the year.